Marketing & Executive Communications
Animal Welfare Nonprofit
Located in the Bay Area Peninsula, Pets In Need’s mission is to provide animals with loving care and lasting homes, to partner with communities striving to do the same, and to advance a no-kill legacy.
In 2022 I co-led the development of a new communications strategy that would raise awareness of this animal welfare organization’s incredible work and impact, engage their audiences, and cultivate strong organizational partnerships. For the next 18 months, I provided communications support, expertise and counsel in a range of marketing projects, executive communications, media relations and customer-facing materials.